It is to develop relations privileged and balanced with groups of small underprivileged producers of the countries of the South and to promote their durable development thanks to advantageous commercial conditions, while guaranteeing their basic rights and by respecting the environment. All the producers, importers and distributors have the obligation to respect a chartre with criteria of requirement: requirements from which an equitable organization of trade cannot derogate and criteria of progress which must be considered with the fur and measures development of the commercial activity. The equitable trade engages to buy most directly possible to the producer in order to maximize his margin and to limit the intermediaries. It allows the producers and their families of living with dignity and the best manner of that point reaching master key by an economic development and a right remuneration of the actors of the die. Quality is a permanent concern of all the actors equitable commercial.